![]() ![]() They sell themselves if they are led to come up with the answer themselves. The Epiphany Bridge – figuring out the art of leading people to an answer to a problem rather than just telling them the answer.The Big Domino is all about identifying the one biggest thing you have to work to get your audience to believe that will help knock down all the other objections they may have.Their “belief” in you is the first step in making them a customer and introducing them to your tribe. This section builds off the first section in that it takes everything to the next level of how you can transform the beliefs of your offer to your audience. The Opportunity Switch focuses on people and talents “looking for more in life” and offering exactly that to them.Offering something better than what others are offering. The New Opportunity – The third secret is creating hooks to help differentiate yourself from others offering the same products or services.This is a great start to your sales pitch. The Cause – This is about creating your future-based cause and getting people on board with your cause.This helps you figure out how to handle objections like this and know that you are the right person to do anything! It made me mull over whether or not I had what it took to be that charismatic leader that you should be when you deliver your brand, marketing message, or voice. The Charismatic Leader / Attractive Character – this secret gets you to think about becoming a leader in your field that people can trust to build relationships with.The secrets he shares in this section are: This section discusses who you should be and what you need to create to start that mass movement. Inside this section are Russell’s first four secrets in this book, each with enticing names that beg you to read on. The book is broken up into five different sections with step-by-step marketing advice each section contains four to six “secrets” that you NEED to know to help propel you to the next stage in your business: Section One – Creating Your Mass Movement Brunson’s SAAS software, Clickfunnels, is a perfect example of these things! Informational products are a great way to grow a company quickly and efficiently. People with existing businesses are looking to use information products as a way to help attract new customers. ![]() ![]() Are you an expert in something, and can you share your expertise with others? If so, you should be able to package that expertise up into a cool new opportunity for a product for others looking to learn from you. People who are looking to sell information products.It is basically for two different types of people: Within the first 20 pages of the Expert Secrets book, you learn exactly who this book is for, and you should easily figure out where you fall. This book is a follow-up to the first book, DotCom Secrets ( which you can also get for FREE here, just pay shipping) Who Is It For This Expert Secrets book also helps you through the journey of collecting followers that will pay for any advice in your niche that you can offer. It leads you through a detailed process of becoming the “attractive character” for the niche, creating belief in your offer, creating the offer itself as a new opportunity for your target audience, and then implementing this plan and creating a mass movement that leads to sales. This book takes you through everything you need to know to help you create a new opportunity for a successful online business and become an expert business person or entrepreneur. This is where the Expert Secrets book by marketing legend and author Russell Brunson (founder of Clickfunnels suite of tools and his community of awesome marketers) comes in. Maybe you have barriers and don’t know a huge amount but have enough knowledge about it that you can package a product together and offer it to others that are looking to learn more about it as well. Are you an expert in a subject? Perhaps, you know a huge amount about a subject that can help open more opportunities – more than others may know. ![]()
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